This does not shock me at all. It seems like everything is for sale in the review “economy”. It’s also why I do not agree with posting compensated reviews directly on retail sites. I think if you are compensated, in any fashion, it should be on stand alone sites like a personal site, IG, FB, Twitter, and be noted as compensated. If you have established yourself as a responsible reviewer, your readers will not mind, and it will show a straightforwardness to your review that would be hazy otherwise, and in the US, as meeting the FTC disclosure requirements.
I would not be surprised to see Amazon next go after the companies that target “influencers” and aggregate/solict for Amazon reviews, like the Tomoson’s of the world. If only to have them identify the companies soliciting the reviews. It’s a very grey area, when it comes to directly having a review on an ecommerce site page for the product, as opposed to on a different site that is just a click away.
Yes, I understand affiliate revenue, but, again, there is still another step that the consumer needs to take to get to the product that you have reviewed, and added an affiliate link. It may not seem like much, but it does at least make you one step removed, which can make a world of difference in folks perception. This is truth.
This time my random thoughts are about using younger models in anti-aging advertisements, which are targeted to my age range, not theirs. I also ramble about owning my age, and rave about Jane from British Beauty Blogger calling out age issues lately, too.
This was originally posted here, but I want to repost it as October is here again already, with updated information.
Today is October 1st, which, for the last 30years has been recognized as “National Breast Cancer Awareness Month”. It’s also the day that my friend say, “Cool – I can get lots of pink things at Target now.”. Yep, that’s what it has come to, in my opinion – a month known for the proliferation of pink things, but not really the cause behind it any more.
And you know what? I’m kind of okay with that.
Of course, I don’t diminish the impact that breast cancer can have on a woman and her family – my son’s grandmother is a breast cancer survivor, in fact. Nor do I ignore the need for awareness for a disease that has the highest incidence rate (2012* (*updated) most recently data available) – moving ahead of prostate cancer, affecting nearly 200k women directly, each year, which you can get more information about at the Avon Foundation site, “All for the Breast”, among other places. I just have a problem with the monetization of the awareness.
Have you guys ever heard of “pinkwashing”? It’s a controversial variation of cause marketing that focuses on breast cancer & how *some* of the companies using the pink ribbon & BCA may not be doing it for pure motives. I emphasis *some* because I want to impress that not ALL companies releasing special products for BCAM have ulterior motives – but you know what they say about “bad apples” and all (*did you know that metaphor is actually true?). Anyway…
In no way am I telling you not to purchase a specially branded product – I’m just asking that you educate yourself of the brand’s intentions with this marketing. The “Breast Cancer Action” organization has come up with a site, “Think Before You Pink” to help consumers challenge themselves to ask questions before purchasing a pink branded item. I don’t see anything wrong with purchasing a product because it is pink and you like it, but please do not say you bought it only as a way to support the cause. Own your purchase and if you are sincere about wanting to help, please donate directly to a reputable breast cancer charity – the most notable being the “Susan G.Komen for the Cure” organization, or give of your time in your local community ANY TIME OF YEAR, not just in October, because we all know cancer doesn’t only strike one month a year. And wear your pretty new pink product when you go.