Older Girl Beauty

Maybelline’s New “Color Tattoo” 24hr Cream Eyeshadow

I love me some cream shadows. But before now, I always had to either go to Sephora for some Benefit Creaseless Cream Eyeshadow or over to the mall to pick up some MAC Paint Pots to get a decent cream shadow that lasted. Maybelline has made it easier (*and cheaper!) for me now with the introduction of their new “Color Tattoo” 24hr cream eyeshadow (*launching this month) at mass market and drugstores near you for around $8-$10USD, and surely on sale for even less.

This new line has 10 colors, broken down into neutrals (*Too Cool, Audacious Asphalt, Bad to the Bronze, Tough as Taupe and Bold Gold) and bright colors (*Painted Purple, Pomegranate Punk, Tenacious Teal, Edgy Emerald and Fierce & Tangy), of which I have tried them all but Fierce & Tangy (*but really, I don’t think the orange would work for my cool, blue eyes anyway). These make great base primers for powder shadows, but, with the different textures (*matte or shimmery), they work well on their own as a lid wash, with a slash of eyeliner. I can’t speak to their 24hr wearability, but I can say it was still one after I slept in it the other night. (*What? It was for “research”!) 😉

Check out a closer look of the colors I tried below, as shown in natural light:

What say you? Do you like a cream shadow? If so, do you wear it alone or as a primer? If not, will a drugstore version entice you to give it a try?

*Disclaimer: I received these eyeshadows from their PR for editorial consideration.

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  1. Did you like them? I’m not usually a cream shadow person but maybe I should try it out.

    1. Paula says:

      I did! I think for the cost, it’s much easier to try these out and return if they don’t work for you, than buying one of the higher end ones. But I bet you will end up liking it. 🙂

  2. MarciaF (beauty info zone) says:

    I’m on the lookout for them. I am a cream e/s person. I have most of the new L’Oreal and want to compare them to the Maybelline. I especially want the Too Cool shades.

    1. Paula says:

      You must try these, Marcia! If only to try them as a base/primer. The Taupe works so well under so many things, but I’ve also been just swiping it on and going with just mascara. Let me know how the L’Oreal ones work for you, too!

  3. I did a 24 hour challenge… check it out here: http://wp.me/p1DFOc-oB

    1. Paula says:

      Nice! I know our arms get much more wear than our eyes, so it’s great to see they lasted so long with regular activity!

      1. Pretty Gossip says:

        You’re right! Plus, I was getting ready to host a party… So I was all over the place! 😉 really stayed on!

  4. Rola says:

    I love the Benefit Creaseless Cream Eyeshadows too.  These look promising, hope they are just as good.

    1. Paula says:

      I’ve been really impressed with these in comparison. Let me know what you think if you get a chance to try these out!

  5. Turtles_and_peace_ says:

     i loved it! , its not even creamy , it dries on and stays !

    1. Paula says:

      So glad you had a great experience with it, too!

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