I love me some cream shadows. But before now, I always had to either go to Sephora for some Benefit Creaseless Cream Eyeshadow or over to the mall to pick up some MAC Paint Pots to get a decent cream shadow that lasted. Maybelline has made it easier (*and cheaper!) for me now with the introduction of their new “Color Tattoo” 24hr cream eyeshadow (*launching this month) at mass market and drugstores near you for around $8-$10USD, and surely on sale for even less.
This new line has 10 colors, broken down into neutrals (*Too Cool, Audacious Asphalt, Bad to the Bronze, Tough as Taupe and Bold Gold) and bright colors (*Painted Purple, Pomegranate Punk, Tenacious Teal, Edgy Emerald and Fierce & Tangy), of which I have tried them all but Fierce & Tangy (*but really, I don’t think the orange would work for my cool, blue eyes anyway). These make great base primers for powder shadows, but, with the different textures (*matte or shimmery), they work well on their own as a lid wash, with a slash of eyeliner. I can’t speak to their 24hr wearability, but I can say it was still one after I slept in it the other night. (*What? It was for “research”!) 
Check out a closer look of the colors I tried below, as shown in natural light:
What say you? Do you like a cream shadow? If so, do you wear it alone or as a primer? If not, will a drugstore version entice you to give it a try?
*Disclaimer: I received these eyeshadows from their PR for editorial consideration.
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