Older Girl Beauty

October is for Pretty Pink Things

Today is October 1st, which, for the last 25years has been recognized as “National Breast Cancer Awareness Month”. It’s also the day that my friend say, “Cool – I can get lots of pink things at Target now.”. Yep, that’s what it has come to, in my opinion – a month known for the proliferation of pink things, but not really the cause behind it any more.

And you know what? I’m kind of okay with that.

Of course, I don’t diminish the impact that breast cancer can have on a woman and her family – my son’s grandmother is a breast cancer survivor, in fact. Nor do I ignore the need for awareness for a disease that has the second highest incidence rate to prostrate cancer (2006 most recently data available), affecting nearly 200k women directly, each year. I just have a problem with the monetization of the awareness.

Have you guys ever heard of “pinkwashing”? It’s a controversial variation of cause marketing that focuses on breast cancer & how *some* of the companies using the pink ribbon & BCA may not be doing it for pure motives. I emphasis *some* because I want to impress that not ALL companies releasing special products for BCAM have ulterior motives – but you know what they say about “bad apples” and all (*did you know that metaphor is actually true?). Anyway…

In no way am I telling you not to purchase a specially branded product – I’m just asking that you educate yourself of the brand’s intentions with this marketing. The “Breast Cancer Action” organization has come up with a site, “Think Before You Pink” to help consumers challenge themselves to ask questions before purchasing a pink branded item. I don’t see anything wrong with purchasing a product because it is pink and you like it, but please do not say you bought it only as a way to support the cause. Own your purchase and if you are sincere about wanting to help, please donate directly to a reputable breast cancer charity – the most notable being the “Susan G.Komen for the Cure” organization, or give of your time in your local community ANY TIME OF YEAR, not just in October, because we all know cancer doesn’t only strike one month a year. And wear your pretty new pink product when you go. 🙂

(*This post was inspired by this post by Shannon from “A Girl’s Gotta Spa”.)

Related Posts Plugin for WordPress, Blogger...


  1. Solise says:

    I agree they should have breast cancer awareness team up with products and other companies all year long. I’m sure women would like to support more than just once a year.

  2. oldergirlbeauty says:

    Solise – I agree, but I also think the companies need to be much more transparent about how they use the funding from the pink products, ie acknowledge how much & where they donate the funds, imo. And def do it all year long! 🙂

  3. I’m a year late reading this but it’s something you should repeat again. It amazes me to walk into Bed, Bath and Beyond and find everything under the sun with a pink ribbon on it. I can’t take those products seriously. I sponsor everyone I know who does the Susan Komen Run for the Cure and other charities since I know that’s how I’m really helping out.
    MarciaF (beauty info zone) recently posted..Ben Nye Fashion Rouge Palette ESP – 922

    1. Paula says:

      I think it’s timely no matter what time of year, but I am definitely going to be reposting it annually, as I think it is so important for people to really understand and make good decisions about where their charitable donations go.

  4. […] post was originally posted here, but I like to repost it each October as a […]

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

Follow me on Facebook Follow me on Twitter Follow me on YouTube Follow My RSS Feed
Follow me on Pinterest Follow me on Google + Follow me on Stumble Upon Follow me on Tumblr

- it's all about me - - as seen on... -
- beauty networks - - lovely links -

What Are You Looking For?