Older Girl Beauty

Ageism in Advertising

This time my random thoughts are about using younger models in anti-aging advertisements, which are targeted to my age range, not theirs. I also ramble about owning my age, and rave about Jane from British Beauty Blogger calling out age issues lately, too.

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Mascara thoughts

Pondering mascara “rules” and why we pick the ones that we use.

Oh, the Covergirl mascara I was referring to in the video, that I couldn’t remember the name of, is the Covergirl LashBlast Super Sizer Mascara.

And, of course, I mentioned my love for Votre Vu mascara and all of the different Rimmel London mascaras, too. I know I was originally sent all of these from PR, but I’ve spent my own money since then to buy some of them, too.

So, how do YOU pick your mascara?

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October is for Pretty Pink Things – 2015

This was originally posted here, but I want to repost it as October is here again already, with updated information.

Today is October 1st, which, for the last 30years has been recognized as “National Breast Cancer Awareness Month”. It’s also the day that my friend say, “Cool – I can get lots of pink things at Target now.”. Yep, that’s what it has come to, in my opinion – a month known for the proliferation of pink things, but not really the cause behind it any more.

And you know what? I’m kind of okay with that.

Of course, I don’t diminish the impact that breast cancer can have on a woman and her family – my son’s grandmother is a breast cancer survivor, in fact. Nor do I ignore the need for awareness for a disease that has the highest incidence rate (2012* (*updated) most recently data available) – moving ahead of prostate cancer, affecting nearly 200k women directly, each year, which you can get more information about at the Avon Foundation site, “All for the Breast”, among other places. I just have a problem with the monetization of the awareness.

Have you guys ever heard of “pinkwashing”? It’s a controversial variation of cause marketing that focuses on breast cancer & how *some* of the companies using the pink ribbon & BCA may not be doing it for pure motives. I emphasis *some* because I want to impress that not ALL companies releasing special products for BCAM have ulterior motives – but you know what they say about “bad apples” and all (*did you know that metaphor is actually true?). Anyway…

In no way am I telling you not to purchase a specially branded product – I’m just asking that you educate yourself of the brand’s intentions with this marketing. The “Breast Cancer Action” organization has come up with a site, “Think Before You Pink” to help consumers challenge themselves to ask questions before purchasing a pink branded item. I don’t see anything wrong with purchasing a product because it is pink and you like it, but please do not say you bought it only as a way to support the cause. Own your purchase and if you are sincere about wanting to help, please donate directly to a reputable breast cancer charity – the most notable being the “Susan G.Komen for the Cure” organization, or give of your time in your local community ANY TIME OF YEAR, not just in October, because we all know cancer doesn’t only strike one month a year. And wear your pretty new pink product when you go. :)

(*This post was inspired by this post by Shannon from “A Girl’s Gotta Spa”. For 2014, Shannon decided to spotlight the best charities for breast cancer research.)

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Perception and how we act

A trip into the workings of how my brain thinks – this time about Perception, and how it guides us in our actions.

With a cameo from the new Avon Anew Power Serum, that was sent to me by them, but, I haven’t even tried it out, yet.

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“Is this thing on?” – The Older Girl Beauty Story

The one where I talk about what I’ve been doing and what I still want to do.

Hey, I missed you guys. :)

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