L’Oreal Paris “Project Runway – Colors Take Flight” full display
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Napoleon Perdis – NP set display
Just around the corner from the Jemma Kidd display in Target was the display for the new Napoleon Perdis diffusion line NP set.
Not as brightly colored as the JK display, but looking like a compact set of essentials but with more variety in colors.
Top shelf was for the eyes. I noticed that he is not that big into pallettes with this line, like JK. On the top shelf are the 4 eyeshadow pallettes he has – 3 are brownish neutrals and one is a blue grey one.
To the right of those are the mascara and these neat two color loose powders with pointed sponge applicators. Some neat pairs in those sticks.
The next shelf was for the lips, with a range of lipsticks, some neat compact glosses (but unfortunately I didn’t see any lip brushes anywhere, so fingertip application it is) with a mirror in the lid.
He also had a lip stain and a plumper in tubes. Next to those were his lip gloss tubes, which were some nice deeper colors. There is one on the end that was a really bright red/pink with sparkles, tho. I didn’t test these, so I am not certain how sticky they are.
He had a nice range of lippie colors that felt good when swiped, but I’m not certain of staying power of these, either.
I do, however, really like the tubes themselves, with the color on top for quick id. That is not the actual lipstick product, but a nice insert at the end of the tube in plastic. (See it? My wrist strap was trying to point it out for you.)
Here is a better close up of the 6 gloss compacts. 
As you can tell, the available cotton swabs were used ever so carefully to get a sample of each of these glosses.
The only other true pallette I saw was for this concealer. Coming with its own brush, it looks like you can mix and match to get your own perfect shade, even if you have reddish undertones that need the green to balances.
He also has concealer in the tube with a click pen application. I know The Muse with definitely try that out just for the applicator alone. 
Next to his concealer was his “Memory Foundation”, a compact powder foundation. It contains Australian Myrtle oil “which boasts healing properties for the skin”.
I am not certain how that works, but with 7 different shades, it looks like he has given enough of a variety for more women to try and find out for themselves.
On the bottom shelf was the face products. Included in this were these 4 baked color duos. They were not a bit shimmery, meant to be very matte. He also offers a travel brush set.
Just past the baked duos were three cream blushes, in stick form, and 4 “Mineral Veils”, which were his liquid foundations (you can kind of see where they are in the display in one of the upper pics). These still had the plastic on them sealed up, but they had a Tester sticker on them, so I expect to go back and check these out soon.
Overall, I think there is more variety in colors with this over the JK line, however they both have different packaging for what they do have. Again, still not digging on the price points overall, but after testing there may be one or two that I might need to get.
Up next will be the last new display that I saw, the diffusion line Pixi, by Petra Strand.
*Just in case you didn’t see the other displays, here are the Jemma Kidd and Pixi links.
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Jemma Kidd display
The first thing I saw as I was “accidentally” walking towards the Beauty section of Target, was a new endcap – it was the new diffusion line from Jemma Kidd. It was all Hot Pink, Black and White:
It was the first day out, so only a couple of testers had even been touched. Lemme tell you – kid in a candy store being the first to play. They provided cottom swabs and a mirror that reminded me of a locker mirror for school. But! There was not a trash to be had. Even a tiny bucket. So, I got to carry used cotton swabs for the rest of my time there. Quibble, quibble.
Anyway, on the top row were the lip products. It included a lip pallette, lip primer, several glosses, a lip plumper and several lipsticks. Mostly neutral colors with a couple to pop.
The blue in the middle is the lip plumper, and the red tubes on the far end are very muted nudes are some kind of special tubes, but I am not certain what set them apart.
On the next shelf were the eyeshadows. There were only 3 shadow duos (not pictured) but they were each in the brownish family. As for the singles, they seemed fairly pigmented, with several neutrals and 5 vibrants.
These sell for $18, so I don’t know if they are a better deal than MAC, esp with the limited selections.
On the next shelf were three cream blushes (no shown) in a light, medium and darker shade. There were also 5 cream shadows I need to go back and look at. I passed right over them because I was so distracted by the glow from the 6 vibrant liquid liners, which include a brown, teal, and purple. In addition, there are mascara’s and also pencil liners. The pencils come in several colors to complement the liquids, and then also some very neutrals – some may have been brow pencils, too. There is also a brush set, with some travel sized brushes in a fold over pouch.
Lastly, on the bottom shelf are the face products. She has some tinted moisturizers, pressed powders and powder blushes – all in just three shades each. I just think that will not be enough shades to satisfy everyone, or allow enough people to use them. I mean, if you are going to charge MAC/Bobbi Brown/etc prices, you need to have enough variety to give people more choice. Just my opinion, of course.
Overall, there were some neat products that I saw on display. Sorry that I don’t know too many of the specific names, as I was just browsing around with all the other folks this fine Saturday. I may try to go back one night and try to get some swatches to pic.
I also have pics of the Napoleon Perdis and Pixi displays that I will be posting next.
*In case you missed seeing the other displays, here are the NP set and Pixi links.
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