Older Girl Beauty

Mac Aids Fund

World AIDS Day 2012

December 1st is “World AIDS Day”, and this year MAC Cosmetics is upping their charitable efforts. Today only, with every online purchase of “Viva Glam”, they will double the donation to their MAC AIDS Fund by 100%.

 World AIDS Day 2012

With so many colors (*and even my fav Ricky Martin Clear Lip Conditioner tube), you will find something that looks good on you and supports a really good cause X2 today.

dp seal trans 16x16 World AIDS Day 2012Copyright secured by Digiprove

Introducing the Laura Mercier Ovarian Cancer Fund

You guys know how I appreciate when companies make significant contributions of monetary support to worthy charitable causes. I have even spotlighted MAC, Elizabeth Arden and Kiehl’s. So when I heard about the Laura Mercier Ovarian Cancer Fund (*in honor of a dear friend of Laura’s and the sister of LM President and CEO, Claudia Poccia) and the donation of 100% proceeds from two new products, I wanted to bring it to your attention, too.

LM F12 BONNEMINERH e1345004940990 300x263 Introducing the Laura Mercier Ovarian Cancer Fund

Starting in September 2012, Laura Mercier will be releasing the Bonne Mine Healthy Glow for Face & Cheeks Crème Colour Palette and the Rose Hope Lip Glace. The palette is a “universal compact” that consists of a Bronzer veil, 2 Cheek veils and 2 Glow veils and will be $48USD. The glacé is a high-shine, highly pigmented lip gloss that “gives the appearance of fuller lips” and will be $24USD.

100% of the profits from these items will be donated to the fund, and not just for the month of September, but ongoing. I know that the palette is permanent, but the lip gloss is limited edition so be sure to get one of those soon.

Do you ever just buy a product to support a cause, or do you buy a product because you like it, and the donation is a bonus?

dp seal trans 16x16 Introducing the Laura Mercier Ovarian Cancer FundCopyright secured by Digiprove

Lady Gaga For MAC Viva Glam 2011

Guys, I was just sent over the most unexpected, softly beautiful picture this morning.

c79909b03c74156e VivaGlam Beauty 72.preview Lady Gaga For MAC Viva Glam 2011

This is the just released promo picture of Lady Gaga as MAC Cosmetics Viva Glam spokesperson for 2011. Here’s what WWD had to say:

MAC Cosmetics has signed Lady Gaga on for a second year as the spokeswoman for its Viva Glam campaign. Gaga teamed up with Cyndi Lauper for the 2010 campaign, which launched earlier this year. The company said the Gaga-Lauper campaign was the most successful ever for the MAC AIDS Fund, which has raised more than $190 million for the cause since its founding in 1994. For her solo turn in 2011, Gaga was shot by Nick Knight and styled by Nicola Formichetti.

I can’t wait to see the new color for next year – it definitely looks tamer than what I would normally expect from the lovely Lady Gaga.

What do you think? Do you think that MAC made the right choice for their campaign for next year? Or do you wish they had chosen a new face?

dp seal trans 16x16 Lady Gaga For MAC Viva Glam 2011Copyright secured by Digiprove

Company’s can care, too

Corporate Responsibility: “The concept that an organization has obligations not just to conduct its business and adhere to legal guidelines, but also to look out for the welfare of its employees, the community, and society at large.”

So often we don’t hear about what a company does to give back to society, it’s generally handled internally and everyone moves about their business. Luckily, in the beauty arena, we get to hear about some of the great things that companies do to help out in their communities, states, countries and even overseas. There are two programs going on right now that I want to spotlight: MAC and Elizabeth Arden.

6f42e6771be146d8 vivaglam.xlarge Companys can care, too

MAC Cosmetics established their “Viva Glam” campaign in 1994 – it supports the MAC AIDS Fund, which supports men, women, and children living with HIV and AIDS. It does this by donating all monies from the selling price of their Limited Edition “Viva Glam” lipsticks & glosses each year. They have featured many famous people to be their spokesperson (*from Fergie to Dita Von Teese & RuPaul, to name a few). This year’s spokepeople were Cyndi Lauper and Lady Gaga, each with their own shade. You can check out what they look like in my video, if you haven’t seen them yet. You can pick them up at any MAC counter or online for $14.

b64790d08d039ae4 PR Visuals 2010 Lipstick with Carton 12 09 300dpi 6in .xlarge Companys can care, too

Marking their 100 years beauty innovation, Elizabeth Arden is releasing a new Limited Edition Anniversary lipstick – “Red Door Red” – “a universally flattering, sheer lipstick, the Red Door Red hue stylishly represents strength and femininity – a beautiful way to pay tribute the Elizabeth Arden woman”. This lipstick is packaged in a luxurious gold case, and offers a triple-emollient moisturizing formula that contains vitamins A, C and E, along with aloe. It can be picked up at counters , where available, and online for $20.

Miss Arden believed in total beauty and in honoring that, all of the proceeds from the sale of this lipstick will go to benefit “Look Good…Feel Better”. “This organization helps to improve the self-image, appearance and quality of life for people undergoing cancer treatments by teaching beauty techniques, which help them to cope with the beauty-related consequences of cancer and boost their self-confidence.”

Please consider supporting these programs by treating yourself to a new lippie – it will give you another reason to smile.


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