Corporate Responsibility: “The concept that an organization has obligations not just to conduct its business and adhere to legal guidelines, but also to look out for the welfare of its employees, the community, and society at large.”
So often we don’t hear about what a company does to give back to society, it’s generally handled internally and everyone moves about their business. Luckily, in the beauty arena, we get to hear about some of the great things that companies do to help out in their communities, states, countries and even overseas. There are two programs going on right now that I want to spotlight: MAC and Elizabeth Arden.
MAC Cosmetics established their “Viva Glam” campaign in 1994 – it supports the MAC AIDS Fund, which supports men, women, and children living with HIV and AIDS. It does this by donating all monies from the selling price of their Limited Edition “Viva Glam” lipsticks & glosses each year. They have featured many famous people to be their spokesperson (*from Fergie to Dita Von Teese & RuPaul, to name a few). This year’s spokepeople were Cyndi Lauper and Lady Gaga, each with their own shade. You can check out what they look like in my video, if you haven’t seen them yet. You can pick them up at any MAC counter or online for $14.
Marking their 100 years beauty innovation, Elizabeth Arden is releasing a new Limited Edition Anniversary lipstick – “Red Door Red” – “a universally flattering, sheer lipstick, the Red Door Red hue stylishly represents strength and femininity – a beautiful way to pay tribute the Elizabeth Arden woman”. This lipstick is packaged in a luxurious gold case, and offers a triple-emollient moisturizing formula that contains vitamins A, C and E, along with aloe. It can be picked up at counters , where available, and online for $20.
Miss Arden believed in total beauty and in honoring that, all of the proceeds from the sale of this lipstick will go to benefit “Look Good…Feel Better”. “This organization helps to improve the self-image, appearance and quality of life for people undergoing cancer treatments by teaching beauty techniques, which help them to cope with the beauty-related consequences of cancer and boost their self-confidence.”
Please consider supporting these programs by treating yourself to a new lippie – it will give you another reason to smile.