On Saturday, May 16th, I was one of a lucky couple dozen beauty bloggers invited to a preview of The Makeup Show, a makeup trade show of some of the most influential cosmetic companies to date, put on by The Powder Group. We were greeted with wine, cheese, crackers and fruit for a bit of snack and an informal meet and greet. (Which I apparently sucked at since I didn’t meet Miss Dina from eye4style until I was leaving and she came up to me. Ha!)
Once we were all gathered, The Powder Group founder Michael DeVellis
welcomed us and told us just how important and vital that us, as beauty bloggers, are to promotion nowadays. You could really tell by his enthusiasm and sincerity that he truly believes that we are the way of things to come in how information is put out there – esp since we have a passion for product and not just the freebies.
He then handed us over to the fabulous makeup artist, James Vincent
. His work has been everywhere – and don’t even get him started on American Idol or ANTM, please. He was a great tour guide thru the aisles, as he had something generous to say about each of the vendors and gave us his recommendations for his secret weapons from each one that he carries in his kit. (*Funny story – he knows a local makeup line – t.a.l.k. beauty
, that was started by 4 friends in Oklahoma City, who work/spend time around a local beauty store called The Makeup Bar
, where I have been known to drop a penny or two. James knows Alex over there, was curious if she was coming to the show. Well, I have @themakeupbar
on twitter and sent her a message for him. Teeny tiny world we live in, eh?)
I’ll just show a few of the vendors we got to see this day, with a few pics for now, as I will go a bit more in depth on a few of them when I post
about what I saw the actual day of the show.
We were also introduced to Emmy Award winning makeup artist, Kevin Bennett
, who is the Director of Artist Relations for Make Up For Ever
. MUFE is celebrating their 25th Anniversary and Kevin was there to debut their new HD concealer. (*Remind me to tell you how we *really* met – LOL)
There were also two other great companies represented at the show – Stila Cosmetics and Smashbox Cosmetics. At the Stila booth, was VP of Global Sales, Artistry & International Marketing, Desiree Tordecilla, who was kind enough to clear up a little bit about the Stila closure in March and present us the Stila Summer ’09 24K Gold Collection:
I have so much more to say about Desi and Stila, but I will save it for my Stila specific post.
And, at the Smashbox booth was the fab Ms. Lori Taylor, Professional Artistry Relations Manager. She was so great and knowledgeable about what works, she was just a joy to talk to.
She gave a presentation at the show on needed basics, and wore some *fierce* shoes – I’ll have to show you that, too.
These lovely ladies were sweet enough to stop and take a picture with me, as I had to leave the preview early:
Seriously, just how freakin’ awesome was that? Thank you so much, ladies!
And, since I had to leave early, I didn’t get to meet everyone at the p
review, but I def made up for it when I attended the actual show the next day. I want to take a second and thank everyone at The Powder Group
for a really enjoyable afternoon. I really liked getting a “Behind the Scenes” peek at the show.